Building a great personal brand is essential now more than ever; whether you are working towards landing your dream job, getting a seat at the table, or attracting new clients as an entrepreneur. Our guest speaker Lorna Irungu – Macharia is a leading PR and communications expert, with over 20 years of experience in media, crisis communication, strategy, and brand development.

Lorna, strongly believes that brands are built on great stories and her work in and with the media, advertising, marketing, film, non-governmental organizations, corporate, and foundations have all reinforced the same thing, your communication strategy is critical to success whether you are running your business or building your career.